About me.

My work is shaped by a deep appreciation for rhythm, movement, and visual expression, influenced by urban culture, modern music, and the foundations of design history. From Bauhaus principles to contemporary artists, these influences guide how I think about clarity, structure, and meaning in design.

I specialize in brand development and communication-driven design, partnering closely with clients to understand their voice, purpose, and differentiators. With a focus on minimal, intentional systems, I aim to create work that feels timeless, clear, and aligned—helping brands communicate confidently and authentically as they grow.

Ethan Smith Portrait Design
Ethan Smith Portrait Design

My Statistics.

3

+

Years of professional design experience. Developing brand identities and visual systems grounded in research, clarity, and intentional execution.

12

+

Full brand identities delivered. End-to-end work spanning brand strategy, identity design, web, environmental graphics, apparel, and marketing applications.

6

+

Industries and design disciplines. Applied brand and design expertise across digital, physical, and experiential touchpoints in collaboration with teams and partners.

Decorworx

Senior Brand Designer / May 2024 - May 2026

Partnered with clients to integrate branding into broader business strategies across physical, digital, and experiential touchpoints. Lead and executed creative projects that strengthened brand standards and visual identity across web, social, marketing, and environmental applications, while collaborating closely with cross-functional teams to ensure cohesive storytelling and consistent brand expression.

Decorworx

Senior Brand Designer / May 2024 - May 2026

Partnered with clients to integrate branding into broader business strategies across physical, digital, and experiential touchpoints. Lead and executed creative projects that strengthened brand standards and visual identity across web, social, marketing, and environmental applications, while collaborating closely with cross-functional teams to ensure cohesive storytelling and consistent brand expression.

State Bank of Southern Utah

Graphic Designer / May 2023 - May 2024

Designed and executed multichannel marketing campaigns across web, social media, digital displays, and print, ensuring visual consistency across internal and external communications. Collaborated closely with marketing leads to apply brand guidelines across diverse touchpoints, contributing to increased engagement while supporting internal initiatives such as newsletters, signage, and event collateral.

State Bank of Southern Utah

Graphic Designer / May 2023 - May 2024

Designed and executed multichannel marketing campaigns across web, social media, digital displays, and print, ensuring visual consistency across internal and external communications. Collaborated closely with marketing leads to apply brand guidelines across diverse touchpoints, contributing to increased engagement while supporting internal initiatives such as newsletters, signage, and event collateral.

ESDESIGN

Freelance - Owner / Aug 2023 - Present

Providing end-to-end design solutions for clients, ranging from quick projects to full-scale brand identity and implementation. Helping businesses define visual direction, create merchandise, and develop signage, offering practical guidance and creative solutions that support their goals.

ESDESIGN

Freelance - Owner / Aug 2023 - Present

Providing end-to-end design solutions for clients, ranging from quick projects to full-scale brand identity and implementation. Helping businesses define visual direction, create merchandise, and develop signage, offering practical guidance and creative solutions that support their goals.

Tools.

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Figma / framer

Web-Design

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Google Suite

Communication

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Adobe Suite

Design

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We Transfer

File Delivery

© ESDESIGN 2026

All Rights Reserved

© ESDESIGN 2026

All Rights Reserved

© ESDESIGN 2026

All Rights Reserved